In advertising, a hook captures the potential customer's attention and draws them in. An effective hook makes your company and its products memorable long after they've seen your ad. The following commercials are a couple of examples of how Budweiser uses their marketing campaigns. Quite honestly, in my opinion, these tv ads are awesome!
The first commercial is called "Eternal Optimism" and it is aimed at the masses, both men and woman.
Starting with Prohibition Is Over, to the end of WWII - 50's Rock 'n Roll to the landing on the moon - Club parties in the Disco Era evolve into the Miracle on Ice to start the 80's. 80's Break Dancing becomes Crowd Surfing in the 90's Grunge scene within Seattle's pubs, to our current style of DJ's partying on the rooftops with the crowd below, dancing and having a good time. Actually having a "Great Time". -- which is the hook. If you want to have a great time to the magnitude of the historical events you have just seen flashing before your eyes, then you need to be drinking Budweiser. The hook here highlights American achievements throughout history, with the assurance of more to come. Great Times Are Always Waiting...Grab Some Buds!
The second commercial is a Television advertisement on NBC for the 2012 London Olympics, and again is aimed at the masses, targeting men and women, young and old.
With the magic and wonder of hopeful athletes competing for glory in a wide array of individual and team competitions, Budweiser wants you to know that they proudly support the US Olympic Team and its members on their quest for gold. Budweiser letting you know that they support American traditions of excellence. Letting you know that your American Pride can be helping American Athletes; when you buy American beer, you buy a beer from a company who will use the proceeds to help America Win.
Budweiser is a proud sponsor of the U.S. Olympic team.
