The first commercial is called "Eternal Optimism" and it is aimed at the masses, both men and woman.
Starting with Prohibition Is Over, to the end of WWII - 50's Rock 'n Roll to the landing on the moon - Club parties in the Disco Era evolve into the Miracle on Ice to start the 80's. 80's Break Dancing becomes Crowd Surfing in the 90's Grunge scene within Seattle's pubs, to our current style of DJ's partying on the rooftops with the crowd below, dancing and having a good time. Actually having a "Great Time". -- which is the hook. If you want to have a great time to the magnitude of the historical events you have just seen flashing before your eyes, then you need to be drinking Budweiser. The hook here highlights American achievements throughout history, with the assurance of more to come. Great Times Are Always Waiting...Grab Some Buds!
The second commercial is a Television advertisement on NBC for the 2012 London Olympics, and again is aimed at the masses, targeting men and women, young and old.
With the magic and wonder of hopeful athletes competing for glory in a wide array of individual and team competitions, Budweiser wants you to know that they proudly support the US Olympic Team and its members on their quest for gold. Budweiser letting you know that they support American traditions of excellence. Letting you know that your American Pride can be helping American Athletes; when you buy American beer, you buy a beer from a company who will use the proceeds to help America Win.
Budweiser is a proud sponsor of the U.S. Olympic team.
So whether it is in their advertisements,
or an ice cold one in your hand - remember...
THIS BUD'S FOR YOU!
Budweiser is good but there are some great imports. the history of their advertisements are quite interesting though. Their attempt to persuade me to "buy American" almost works. However, I will stick with using it for beer pong.
ReplyDeleteI agree, I find the majority of advertising (print or commercial) when done well falls into the category of an art form. The directorial choices, or the editorial choices, the colors, the text (visual written or spoken) that needs to match the message of the product, it's an entire story in either a 30 second spot or one page print ad. That takes talent. And of course the money of "Big Advertising" to back it up. There are plenty of ads that are just junk, too, of course, but probably in the long run those ads still work for the company who paid to have them produced.
ReplyDeleteI like your "spin" on this, with both commercial and print ads all for Budweiser and also the acknowledgment that they play to the patriotic "American" in the potential consumer. It's all a hook of course, an appeal to emotion... but it works.
Good analysis.